Our family office supports our portfolio companies and the Better Foundation.

At the Better office, we live for our impact. We believe we can create a positive change through our investments, our charitable donations and our advisory. Our network of portfolio companies is strategically positioned to be prosperous and long-lived. Through competitive edge, wit and wisdom, we try to be the preferred partner for entrepreneurs as well as organizations in their endeavor to impact the world.

Better Holding WAS  
FOUNDED 
IN 2012

Better Holding was founded in 2012, but the journey began a couple of years prior with the creation of Better Collective. Christian and Jesper have led the journey over the last 20 years, and it has shaped our culture and belief system. Today, we’re fortunate to be able to expand our horizon and impact through projects founded by entrepreneurs and fiery souls with similar beliefs and mindsets.

Jesper Søgaard
Founder

Christian Kirk
Founder

General enqiuries

Together with our team, partners and network, Better Holding is enabling great minds to explore, evaluate and execute on their ideas.

Troels Bisgaard Vig
CEO, Better Holding

Charlotte Hassing
Executive Assistant, Better Holding